Effective 10/19/2004 thru 6/4/2006

Build-A-Bear Workshop, Inc. respects your privacy and we will do our best to earn and keep your trust. All personal information you or your child shares with us is treated with the utmost care.

Build-A-Bear Workshop, Inc. (“Build-A-Bear Workshop”) has created this privacy statement in order to demonstrate our firm commitment to the privacy of all our Guests from 3 to 103. This privacy policy identifies how we collect, use, and protect the personal information you provide to us when you visit our stores in the US or use this website directed to our Guests in the US.

• Guidelines for Children
• How will you know if we change our Privacy Policy?
• How is personal information collected?
• What personal information is collected and how is it used?
• How is the information protected?
• How is information shared with third parties?
• How can I opt-out, opt-in, review my information or update my information for future communications?
• Online Collection of Information from Children under 13.
• Still have questions?

Guidelines for Children

How will you know if we change our Privacy Policy?

How is personal information is collected?

• Information you provide

  Build-a-Bear Workshop collects information that you provide to us when you visit our stores in the U.S. and this website directed to U.S. Guests, such as when you register your friend, pay for a purchase, or book a party. We may collect additional personal information through this website, such as when you create an online Account, make a purchase, sign up for our email list and other email notifications, enter contests or sweepstakes, or submit job applications, order forms, or party reservations.

• Passive collection

  Our Build-A-Bear Workshop website may also collect information passively, through the use of cookies. A cookie is a small text file that writes to your hard drive. The cookie file contains your computer's IP address and a user ID. The user ID links any orders you have placed on our site to your personal information. A user ID has no personally identifiable information attached to it unless you place an order on our site. A cookie is only a text file and can not read data off of your hard disk or read cookie files created by other sites. Our website uses cookies to enhance guest experience and help us improve our services. For example, we may use cookies to keep track of your basket or shopping cart while you are shopping on our site, to track your activity, such as pages visited and length of visit, and to track any errors that might occur on our website.
 

What personal information is collected and how is it used?

• In Store Purchasing

  The information collected in our stores solely for the purpose of completing a purchase includes payment information and, if the purchaser requests that the item be sent to another recipient, shipping information, such as name, postal address and telephone number of the recipient. As described below, other information may be collected for the purpose of creating certificates, enrolling in our tracking system, in store promotions or loyalty programs, or reserving a party.

• Online Store Purchasing

  Guests must create an Account to make purchases from our online store. The information collected for the purpose of setting up the Account includes name, postal address, telephone number, email address and date of birth. Children under age 13 are not permitted to make purchases from our online store (See below for special rules that apply to the online collection of information from children under 13.). Build-A-Bear Workshop would not knowingly accept an online order from a child under age 13. We strongly recommend that parents monitor closely their child's activity when in the shopping area of our website and that parents, not children, do any online shopping at www.buildabear.com.

• Creating Certificates

  You supply your name, postal address, email address, gender, and birth date when you visit a Name Me Station at one of our stores or when you make a purchase at our Online Store. The computer then creates either a personalized birth certificate for your new friend.

• ID tracking system

  If your friend is lost, found, and returned to Build-A-Bear Workshop, your name and postal address is used to return a lost friend to you. We match the barcode inside your friend to the information you provided.

• Promotions

  From time to time, Build-A-Bear Workshop may offer you a special promotion. Information collected to enroll in these promotions may include name, postal address, gender, date of birth, email address, and telephone number.

• Loyalty Programs

  Build-A-Bear Workshop may offer loyalty or other kinds of preferred customer programs. Information collected to enroll in these programs may include name, postal address, gender, date of birth, email address, telephone number, and optional information such as names and birthdates of other family members.

• Reserving a Party

  When you reserve or book a party, the information collected--full name of host and Guest of Honor, Guest of Honor’s age, gender, postal address, phone number, and email address--is used to complete that party’s reservation. This information allows us to confirm the reservation and to contact you if the party would require a change of date. Your credit card type, number and expiration date are required for the party deposit.

How This Kind of Information is Used 

Email List, Guest Submissions, Online Contests and Sweepstakes, Job Applications and Ecards

• Our email list

  Build-A-Bear Workshop maintains an email list to which we send email messages and promotions from Build-A-Bear Workshop and some of our marketing partners. Those on our email list also receive an email newsletter, which contains information on new products, games, contests, exciting promotions and in-store events. To join the email list we ask for first name, email address, and date of birth. We do not use information provided for the list for any purpose other than to send the email messages and email newsletter.
 

• Online Contest and sweepstakes

  If Build-A-Bear Workshop offers an online contest or sweepstakes, for the purpose of contacting the winner, we collect first name and email address. If there are prizes in several categories, we may also collect age or birth date.

• Testimonials and Guest submissions

  If a Guest sends us a testimonial about our products, their experiences in one of our stores, or other submission of artwork or stories for use on our site or in printed materials, we ask only for first name, city and state. From time to time we may send a gift card or other reward for these submissions. In that case, we ask for either email address or postal address for delivery of the gift card.

• Applying for a job

  If you find a job position that interests you, you are encouraged to complete a mini-application online. We ask that you provide as much information about yourself as possible, including your full name, address, home phone, email address, and age (if under 18). This information is forwarded to our Human Resources team or to a Store Manager, depending on the position. Applications for individuals not hired are kept on file for one year. Online Applications from children under the age of 13 will NOT be accepted.

• Sending an e-card

  You supply your name and email address and the recipient’s name and email address when you send an e-card. Your email address is used to send you a copy of the e-card you sent or to notify you of receipt of the sent card. When you request confirmation of the cards you sent, you will receive an confirmatory email.

• Submitting a Book Review

  You may submit a review of a book you have read to Bearamy’s Book Club. We collect your first name and age and post them with your review.

How is the information protected?

How is information shared with third parties?

How can I opt-out, opt-in, review my information or update my information for future communications?

• Use our online form for email list opt-out or changes.

  To add, change, or opt-out your email address from our email list, go to: http://www.buildabear.com/aboutUs/GuestServices/Newsletter.aspx

• Send an email with your postal mailing list opt-out or change request.

  To add, change, or delete your postal address from our mailing list, email us at privacy@buildabear.com.

• Mail in your request

  Privacy Associate
  Build-A-Bear Workshop
  1954 Innerbelt Business Ctr. Drive
  St. Louis, MO 63114-5760

• Telephone us with your request

  You may call Guest Services at the following toll-free number: 1-877-789-BEAR (2327).

Online Collection of Information from Children Under 13

What information is collected online from children under 13 and how is it used?

• Online Account

  Children under 13 may set up an online account to browse our online store and create a wish list. Children under 13 must provide their parent’s email address and are not permitted to join the list without parental permission. Children under 13 are not, however, permitted to make purchases from our online store. Information requested to create an account includes email address, parent’s email address and date of birth. We use this information only to facilitate access to the child’s account.
 

• Our email list

  Build-A-Bear Workshop maintains an email list to which we send email messages and promotions from Build-A-Bear Workshop and some of our marketing partners. Those on our list also receive our email newsletter, which contains information on new products, games, contests, exciting promotions and in-store events. To join the list we ask for first name, email address, and date of birth. Children under 13 must provide their parent’s email address and are not permitted to join the list without parental permission. We use this information only to send the email messages and newsletter.
 

• Online Contest and sweepstakes

  Children under 13 may enter online contest or sweepstakes. First name and email address are collected solely for the purpose of contacting the winner. If there are prizes in several categories, we may also collect age or birth date.

• Sending an e-card

  Children under 13 supply their name and email address and the recipient’s name and email address to send an e-card. The sender’s email address is used to send a copy of the e-card or confirm receipt of the card. When the sender requests confirmation of the cards sent, they will receive a confirmatory email. These email addresses are not used for any other purpose.

• Submitting a Book Review

  Children under 13 may submit a review of a book they have read to Bearamy’s Book Club. We collect the child’s first name and age and post them with the review.

• Passive collection

  Our Build-A-Bear Workshop website may also collect information passively, through the use of cookies. A cookie is a small text file that writes to your hard drive. The cookie file contains your computer's IP address and a user ID. The user ID links any orders you have placed on our site to your personal information. A user ID has no personally identifiable information attached to it unless you place an order on our site. A cookie is only a text file and can not read data off of your hard disk or read cookie files created by other sites. Our website uses cookies to enhance guest experience and help us improve our services. For example, we may use cookies to keep track of your basket or shopping cart while you are shopping on our site, to track your activity, such as pages visited and length of visit, and to track any errors that might occur on our website.

Is my child’s information required for participation in online activities?

Is my child’s information shared with third parties?

What are my choices as a parent or guardian?

• Parental Notice and Consent

  Build-A-Bear Workshop will NOT collect online contact information from children under 13 without parental notice, including the opportunity for the parent to consent to or prevent use of the information and participation in the activity, except as otherwise permitted by law. Parents have the right to grant, deny or revoke consent at any time.

• Review information

  Parents and legal guardians may contact Build-A-Bear Workshop to review the personal information we collect online from children under 13. In order for us to respond to this request, verification of identity may be required, to ensure we are communicating with the child’s parent or legal guardian.

• Remove information

  Parents and legal guardians may have their child's personal information removed from our database.

• Request no further collection

  Parents and legal guardians may request that no further collection or use of the child's personal information be allowed.

How do I contact Build-A-Bear Workshop regarding these choices?

Effective 10/19/2004 thru 6/4/2006

Build-A-Bear Workshop Inc. ("Build-A-Bear Workshop") respects your privacy and we will do our best to earn and keep your trust. All personal information you or your child (if your child is over the age of 13) shares with us is treated with the utmost care. We will not knowingly collect information from a child under the age of 13 without the consent of that child's parent or legal guardian. Build-A-Bear Workshop has created this privacy statement in order to demonstrate our firm commitment to the privacy of all our Guests from 3 to 103. This privacy policy identifies how we collect, use, and protect the information you (provided that you are 13 years of age or older) provide to us when you visit our stores, use this website, or make a purchase through our Online Store at this website. Build-A-Bear Workshop does not share any information that identifies you or your child to third parties for marketing purposes. Build-A-Bear Workshop has security measures in place that are designed to protect against the loss, misuse, and alteration of the information we collect.

• How will you know if we change our Privacy Policy?
• Guidelines for adults and children under the age of 13
• How is personally identifiable information collected?
• What personally identifiable information is collected and how is it used?
• How is personally identifiable information protected?
• When is personally identifiable information deleted?
• How is personally identifiable information shared with third parties?
• Is personally identifiable information required for participation in Build-A-Bear Workshop programs?
• What choices can I make as a parent or guardian?
• Still have questions?

How will you know if we change our Privacy Policy?

Guidelines for Children

How personally identifiable information is collected

• Information you provide

  Build-A-Bear Workshop collects information that you (if you are 13 years of age or older) provide to us directly, or that your child under the age of 13 provides to us with your consent when you or your child visits or contacts our Stores, when you register your animal in the Find-A-Bear® ID tracking system, pay for a purchase, or book a Build-A-Party™. We also collect information through the use of forms on the Build-A-Bear Workshop website, including through email sign up, contests, the processing and tracking of your animal or animal accessory orders, the creation of your wish list, when you book a Build-A-Party™, through the creation of your Build-a-Bear account, as well as through your registration of your animal in the Find-A-Bear® ID tracking system.

• Passive collection

  Our Build-A-Bear Workshop website may also collect information passively, through the use of cookies. A cookie is a small text file that writes to your hard drive. The cookie file contains your computer's IP address and a user ID. The user ID links any orders you have placed on our site to your personal information. A user ID has no personally identifiable information attached to it unless you place an order on our site. A cookie is only a text file and cannot read data off of your hard disk or read cookie files created by other sites. Our website uses cookies to enhance your experience and to help us improve our services. For example, we may use cookies to keep track of your basket or shopping cart while you are shopping on our site, to track your activity, such as pages visited and length of visit, and to track any errors that might occur on our website.

What personally identifiable information is collected and how is it used?

• Shopping our Stores and Shopping Online

  The information collected for the purpose of completing a purchase, including fulfilling a web order, is payment information, billing, and shipping information, such as name, postal address, telephone and email address. We also collect date of birth and gender of the recipient of the animal, provided that the recipient and the purchaser of the bear are one and the same person. If you are purchasing an animal for someone else, we will only ask for name, postal address, and telephone number of the recipient of the animal and will use this information only for the purpose of shipping the animal to its owner.

  Purchasing from our Online Store is limited to those over age 18. Build-A-Bear Workshop does not knowingly accept online orders from a child under the age of 18. We strongly recommend that parents monitor closely their child's activity when in the shopping area of our website and that parents, not children, do any online shopping at www.buildabear.ca.

• Creating a birth certificate or storybook

  If you are 13 years of age or older or with the consent of your parents if you are under the age of 13, you supply your name, postal address, gender, and birth date when you visit a Name Me Station at one of our stores or when you make a purchase at our Online Store. The computer then creates either a personalized birth certificate or story book for your new animal friend. Children under the age of 13 who do not receive their parent's consent to supply us with their personally identifiable information will nonetheless be able to create a birth certificate and storybook for their animal friend, but we will ask them for their first name and gender, but not their last name, postal or email address or birth date.

• Find-A-Bear® ID tracking system

  If your animal is lost, found, and returned to Build-A-Bear Workshop, your name and postal address is used to return a lost animal to you. We match the barcode inside your animal to the information you provided.

• Reserving a Build-A-Party

  When you reserve or book a party online or in one of our stores, provided that you are 18 years of age or older, the information collected--full name of host and Guest of Honour, Guest of Honour's age, gender, postal address, phone number, and email address--is used to complete that party's reservation. This information allows Build-A-Bear Workshop to confirm the reservation and to contact you if the party would require a change of date. Your credit card type, number, and expiration date are required for the party deposit. In addition, we require legal guardian or parental consent of any child under the age of 13 who attends a Build-A-Bear Workshop party (or if the Guest of Honour is under the age of 13), if that child wants to be part of our Find-A-Bear ID program, as well as to permit us to communicate with our younger Guests about beary exciting things happening at Build-A-Bear Workshop, including flyers, special offers/coupons, birthday cards, and thank-you notes.

• Thank you notes, special promotional mailers, birthday cards, and Certificates of Authenticity

  When you make a purchase or book a party, we may use your name, postal address, or email address to communicate with you about your purchase and other beary exciting things happening at Build-A-Bear Workshop. We may use this information to send you Certificates of Authenticity (for some Beary Limited Edition Collectibear® friends), flyers, special offers/coupons, birthday cards, and thank you notes.

  When you provide your name, address, and email address in any of the ways described above, we may use that information to contact you regarding beary special offers, promotions, and events at Build-A-Bear Workshop. We may also use aggregated age, gender, and geographic information to understand more about our Guests, provided that we obtain the consent of parents or legal guardians before we use the information about our Guests who are under the age of 13. You can always opt out of receiving such communications, as described below.

  In addition, and only with the consent of your parents if you are under the age of 13, you may provide information to us for beary special purposes, such as our email list or to tell us how much you enjoyed your Build-A-Bear Workshop experience. When you supply information for these special purposes, described below, we use that information only for the purpose for which it is provided.

• Our email list

  Build-A-Bear Workshop maintains an email list to which we send email messages and promotions approximately twice a month. Those on our email list receive our email newsletter, which contains information about new products and promotions, games, contests, and in-store events. To join the email list we ask for first name, email address, and parent's email address. We do not use information provided for the email list for any purpose other than to send the email messages, and to contact winners of our Email List Free Bear Giveaway. We will not send email messages to children under the age of 13 without their parents' or legal guardian's consent, and we will immediately notify parents and legal guardians to request their consent to add their child to our email list.

• Contest and sweepstakes

  In addition to our online Bear giveaway, Build-A-Bear Workshop may offer in-store contests or sweepstakes, for which we may collect, for the purpose of contacting the winner, first name, last name, postal address, and email address. If there are prizes in several categories, we may also collect age or birth date from you if you are 13 years of age or older, and only with the prior consent or notification of your parent(s) or legal guardian(s) if you are under the age of 13.

• Testimonials and Guest submissions

  If you send us a testimonial about our products, or describe your experiences in one of our stores, or if you send us any other submission of artwork or stories for use on our site or in printed materials, we will publicly identify you as the author of your submission by your first name, city and province only, and then only with your consent. We will specifically ask for parental consent before we use or display any submissions or testimonials that are sent from children under the age of 13. From time to time we may send a reward for submissions such as a Bear Buck$TM gift card. In that case, we ask for either email address or postal address for delivery of the gift card.

• Wish List

  The information collected for the purpose of creating a Wish List of products from our Build-A-Bear Workshop website include first name, last name, email address, a user assigned password, and, where applicable, for our Guests that are under the age of 13, a parent's email address. Wish Lists on our site are non-searchable and are secure, and can only be accessed if the owner of the Wish List chooses to send someone an email invitation to view the list.

• Sending an e-card

  You supply your name and email address and the recipient's name and email address when you send an e-card. Your email address is used to send you a copy of the e-card you sent or to notify you of receipt of the sent card. When you request confirmation of the cards you sent, you will see the list of email recipients.

How is my personally identifiable information protected?

When is personally identifiable information deleted?

How is personally identifiable information shared with third parties?

Is personally identifiable information required for participation in Build-A-Bear Workshop programs?

What choices can I make as a parent or guardian?

• Notice and Opt-Out

  Build-A-Bear Workshop will NOT collect information from you other than in the manners outlined above without your prior consent. You have the right to grant, deny, or revoke consent to use your personal information at any time.

  Build-A-Bear Workshop will NOT collect personal information without parental notification in the case of children under the age of 13, which notification will include an opportunity for the parent to prevent use of the information and participation in the activity. Parents have the right to grant, deny or revoke consent to use their child's personal information at any time.

• Review your personal information

  You may contact Build-A-Bear Workshop at any time to review your personal information. In addition, parents and legal guardians may contact Build-A-Bear Workshop to review their child's personal information. In order for us to respond to this request, verification of identity may be required, to ensure we are communicating with the child's parent or legal guardian.

• Remove your personal information at your request

  You may request that we remove your personal information from our database, and we will do so. In addition, parents and legal guardians may have their child's information removed from our database and we will do so.

• Request no further collection of your personal information or that of your child

  You may request that no further collection or use of your personal information be carried out by us. In addition, parents and legal guardians may request that no further collection or use of the child's personal information be carried out by us.

How do I contact Build-A-Bear Workshop regarding these choices?

• Use our online form for email list opt-out or changes.

  To add, change, or opt-out your email address from our email list, click here.

• Send an email with your postal mailing list opt-out or change request.

  To add, change, or delete your postal address from our mailing list, email us at privacy@buildabear.com.

• Mail in your request

  Privacy Associate Build-A-Bear Workshop 1954 Innerbelt Business Ctr. Drive St. Louis, MO 63114-5760

• Telephone us with your request

  You may call Guest Services at the following toll-free number: 1-877-789-BEAR (2327).