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In The Bear Necessities of Business, Build-A-Bear Workshop® founder, Chairman, and Chief Executive Bear Maxine Clark reveals how she created this amazing global business from the ground up. Drawing upon more than three decades of business experience, she shows readers what it takes to create an incredible company for customers of all ages. While there were other "make your own" stuffed animal stores prior to Clark's starting Build-A-Bear Workshop®, her years of retailing experience gave Clark unique insights into creating her own successful concept for mall-based retailing. The Bear Necessities of Business is divided into seven sections, each based upon an essential element necessary to start, run, and market a thriving company. Every section contains a series of short chapters, which further expand on each required element.
While primarily drawing on real-life experiences from Build-A-Bear Workshop®, this engaging book also features lessons and examples from some of the other successful companies Clark has admired and/or been associated with, including Starbucks, Payless ShoeSource, and Southwest Airlines.
Readers will discover the true inside story of how
Clark created Build-A-Bear Workshop® from the ground up–while at the same time learning the key tenets to successfully growing and managing any kind of business.
Filled with in-depth insights and practical advice, The Bear Necessities of Business provides a model for how to run a great company, regardless of what industry you’re competing in.
The Bear Necessities of Business : Building a Company with Heart can be purchased on our website, at your local book seller or online at
Amazon.com
or www.BN.com.
To learn more about Maxine Clark, click here.
Read an interview with Maxine Clark on TomPeters.com, click here.
To email Maxine Clark, click here.
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